Moroso
DO-LO-REZ
Designer Ron Arad
The basic module takes inspiration from the pixel, the base unit of an image, and is the starting point for the design project. Soft rectangular cubes with a square base in a range of heights give complete freedom in how they are put together, turning modularity into structure. An infinite number of shapes and compositions are possible, joining the world of industrial design with the open, creative approach of the art world. The, seemingly simple, individual elements are structurally complex and anything but simple to produce. Stiffer at the base, so as to hold a steel pin, the blocks are softer at the top to ensure maximum comfort.
Modular compositions with pixel effect for countless compositions. Elements in injected flame-retardant polyurethane foam and polyester fiber over internal wood frame. Black plywood base with feet in polypropylene. The covers of each individual Do-lo-rez module are removable. Module covers are in designer-specified color and fabric combinations. Wool or felt covers are strongly recommended. For larger projects, you can create personalized compositions by using standard modules.
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