BOLD

Normality as intuition, as the principle of formal research which requires a reference to and, at the same time, denial of tradition. The intention is not to make a break, there’s no attempt to redefine the aesthetic models or rules, but instead the goal is to regain, in the concept of simple, balanced and functional elegance, the “road to evergreen”. Attention is the drawn to the value of the finishes and details, the small adjustments made to make the experience of beauty daily (and normal).